Ben Kettle
Town planner and rural planning consultant in England specializing in navigating discretionary planning policy for countryside projects; recently transitioned from hourly billing to fixed-fee and risk-based pricing models.
Best podcasts with Ben Kettle
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Feb 3, 2026 • 36min
Ben Kettle - Risk-Based Pricing Options
Ben Kettle, a UK town planner focused on rural projects, explains his switch from hourly billing to fixed-fee and risk-based pricing. He outlines a three-tier pricing approach with shared-risk and success-fee options. Short stories cover client reactions, implementation, and how outcome-focused fees changed his workflow and client relationships.
