Ben Heath
Facebook and Instagram ads expert and Meta Megaphone partner who helps marketers improve return on ad spend and publishes Meta ads content on his YouTube channel.
Best podcasts with Ben Heath
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Mar 26, 2026 • 47min
Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS
Ben Heath, a Meta ads expert and creator who helps marketers boost ROAS, shares practical creative strategies. He discusses why creative beats media buying, how to define precise customer avatars, and which persuasive angles to test. He explains using creators, repurposing organic content, and a mix of video styles and formats to get scroll-stopping ads.
