Ben Gammon
VP of Product at Ladder, a fitness app focused on delivering strength-training plans and coaching; experienced in product-driven retention, feature design (journal, widgets, nutrition), and building product-first teams.
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Mar 7, 2026 • 22min
The Art of Driving Retention Through Product – Ben Gammon, Ladder
Ben Gammon, VP of Product at Ladder, builds product loops that keep people lifting and coming back. He talks about making retention the north star, designing a journal and widgets that turn progress into habit, and teaching features in the moment instead of in onboarding. He also explains why broad surveys beat a handful of interviews for consumer product decisions.
