Ben Clare
Creative Director at social media agency We Are Social Australia, experienced in digital strategy and creator marketing, appearing as the episode's guest to discuss influencers at the Australian Open.
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Jan 29, 2026 • 19min
Landlords scoring big on tax breaks + Why Aus sport needs influencers
Ben Clare, Creative Director at We Are Social Australia, discusses influencers at the Australian Open and creator-driven sponsorships. He explains who pays creators and how branded content helps subsidize the tournament. He contrasts festival-style visibility with traditional sporting culture and predicts more creator presence at single-event spectacles.
