Ben Borton
Co-founder of PodPlay Technologies and earlier investor/operator behind PingPod, who scaled a vertical sports SaaS to multi-million contracted ARR and completed a Series A raise.
Best podcasts with Ben Borton
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Feb 18, 2026 • 25min
He Turned Pickleball Software into a $3M/yr SaaS
Ben Borton, co-founder of PodPlay and former investor/operator behind PingPod, turned venue software into a multi-million ARR vertical SaaS. He talks about validating software inside his own venues, per-court pricing and tiers, spinning the product out into a standalone company, raising an $8M Series A, and scaling to 200 locations and 2,000+ courts.
