Ben Baldanza
Former CEO of Spirit Airlines who became known for championing the ultra-low-cost carrier model in the United States. He explains the philosophy behind unbundled fares and fee-based pricing.
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Apr 29, 2026 • 26min
Spirit Airlines and the future of cheap flights
Ben Baldanza, former Spirit Airlines CEO and ultra-low-cost travel evangelist, dives into the radical idea behind bare-bones flying. They get into unbundled fares, why people keep booking flights they complain about, and how big airlines copied the budget model. Then the story turns to Spirit’s decline, bailout chatter, and what cheaper travel could look like next.
