Belen Tello
Head of Design at BCP (Banco de Credito del Peru), leading a large design organization focused on using service design to build trust, inclusion, and transform banking operations across Peru.
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Feb 26, 2026 • 1h 4min
How to Use Your Design Skills to Build Strategic Allies / Belén Tello / Ep. #248
Belen Tello, Head of Design at Peru’s largest bank who leads 150+ designers, discusses using service design to build trust and inclusion across diverse Peruvian communities. She talks about training designers to speak the bank’s language with data. She explains roleplay prep for stakeholder meetings, working with legal and compliance, and redesigning branches to shift from transactional to relational banking.
