Becky Schilling

Senior Director of Media Content and Strategy at eMarketer who provides strategic commentary on marketing and retail activations and nominated standout campaigns for the awards.

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Feb 25, 2026 • 27min

The Unofficial Monthly Retailer Awards for February: CeraVe Makes KD the 'Face of Legs', H-E-B 'Baby Wants Tortillas', and More | Reimagining Retail

Blake Droesch, senior analyst who tracks retail trends; Becky Schilling, senior director of media strategy; and Zak Stambor, principal retail and e-commerce analyst. They debate standout retail moves like CeraVe pairing Kevin Durant with a viral legs campaign, Nordstrom’s 125th anniversary activations, Walmart’s sushi bar test, Amazon’s large-format experiments, and H-E-B’s tortilla-forward Super Bowl ad.

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