Becky Lawlor
Research expert at Redpoint Content, a boutique marketing firm. Specializes in crafting and conducting PR-able research studies.
Top 3 podcasts with Becky Lawlor
Ranked by the Snipd community
Nov 15, 2024 • 50min
423: Unlocking PR-able B2B Research
Curtis Sparrer, a PR expert from Bospar PR specializing in tech and pharmaceuticals, joins Becky Lawlor, a research guru from Redpoint Content. They uncover how to craft irresistible B2B research that catches journalists' eyes. Mistakes to avoid include poor audience targeting and vague questions. They emphasize the power of 'killer stats' and a compelling narrative to resonate widely. Plus, learn how to leverage timely topics for media buzz and adapt findings for various strategic uses. Tune in for insights that can elevate any PR strategy!
Oct 3, 2023 • 54min
Fuel Your Brand's Authority Through The Magic of Data-Driven Storytelling
Becky Lawlor, Founder and Chief Research & Content Officer at Redpoint, discusses original research survey best practices, the ROI of original research, common pitfalls in building out original research, and her unique career journey. They also touch on the importance of community, embracing fear, engaging in a rapid-fire Q&A, personal growth, and running businesses.
Aug 30, 2023 • 24min
How to do quality in-house research w/ Becky Lawlor
Becky Lawlor, an expert in in-house research methodology, discusses the importance of starting with clear research goals, crafting effective survey questions, and analyzing data for storytelling. They also explore the significance of conducting in-house research and potential missed opportunities. A must-listen episode for anyone looking to collect high-quality data for great content!
