Becca Rothfeld
Writer and journalist for The New Yorker who researches internet subcultures and cultural trends, featured to discuss the looksmaxing movement and its origins.
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Mar 22, 2026 • 20min
'Looksmaxxing’ is the dark new trend and Australian men are leading it
Becca Rothfeld, New Yorker writer who studies internet subcultures, unpacks the looksmaxxing movement and its origins. She traces ties to incel and black pill ideas. She explores extreme practices like bone smashing, steroids and limb-lengthening. She discusses cultural forces, online contagion, health dangers and why many prominent participants are Australian.
