Bastian Bergmann

In this enlightening discussion, Bastian Bergmann, COO of Solsten and author of Press Play, explores the intricate relationship between brands and gaming. He reveals how consumer psychology drives player engagement and emphasizes the transformative potential of video games. The conversation touches on the challenges of brand integration, fostering authenticity in marketing, and the evolving landscape of advertising within gaming. Bergmann also highlights the importance of balancing enjoyment and responsibility in gaming for children, encouraging deeper connections.

Bastian Bergmann, co-founder and COO of Solston and author of Press Play, explores why play matters for business. He discusses gaming as a major modern touchpoint, how brands like Burberry use virtual goods, and why companies must prototype and rethink old marketing playbooks. Short, provocative takes on gaming demographics, creative risk, and cultural impact.