Bas de Goei
Head of Marketing at Orb, a usage-based billing and pricing infrastructure company; growth and product marketer with prior experience in strategy consultancy and AI/PLG marketing, known for building topical authority and SEO-driven growth.
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Mar 12, 2026 • 1h 17min
How Orb Ranked #1 on Google Without Backlinks (Topical Authority Strategy)
Bas de Goei, Head of Marketing at Orb and growth/SEO strategist, explains how Orb ranked #1 for competitive terms without heavy backlinks. He discusses building topical authority with cornerstone content, listening to customers for keyword discovery, pricing-focused content that drives conversions, and using signal-based marketing, automation, and experiments to iterate rapidly.
