Barbara O’Beirne

Global head of industry and value consulting at Stripe (noted in episode as head of global enterprise business development and CEO of Stripe Europe), leading Stripe's commerce and payments infrastructure work to enable agentic commerce and reduce friction for retailers.

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Jan 21, 2026 • 26min

402. How agentic AI is redefining the future of retail

Ali Furman, a partner at PwC specializing in AI strategy for retailers, joins Barbara O’Beirne, Stripe's global head of industry and value consulting, to explore the rise of agentic AI at NRF 2026. They discuss how this next-gen AI can make decisions and transact, marking a structural shift in retail. Both emphasize the importance of brick-and-mortar adaptations as stores become more experiential, and share insights on navigating AI implementation and maintaining consumer trust in this evolving landscape.

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