Barbara Galiza

Barbara Galiza, Founder of Fix My Tracking and a growth analytics expert with a background at Microsoft and WeTransfer, shares essential strategies for optimizing conversion events in subscription apps. She emphasizes limiting events to three for effective tracking, highlighting the importance of sending events quickly to enhance attribution quality. Galiza also discusses the power of value signals and hashed PII in improving match rates, while clarifying the distinction between measurement challenges and strategic issues. This insightful dialogue is a must-listen for marketers!