Babs Rangaiah
CEO and founder of cc:babs and former marketing executive at Unilever, IBM, and Paramount+, providing executive coaching and marketing consultancy focused on brand strategy and AI adoption.
Best podcasts with Babs Rangaiah
Ranked by the Snipd community
May 14, 2024 • 38min
What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah
Babs Rangaiah, Founder of CCBabs and a CMO Coach, discusses the impact of AI on marketing strategies, data transformation post-cookie, and the evolving media landscape with TikTok and CTV. He shares insights from his career, including work with IBM's Watson and Paramount Plus. Topics include challenges for CMOs, remote work benefits, AI in marketing, and the role of human skills in the age of advancing technologies.
Feb 9, 2026 • 40min
Ep 12. The Super Bowl Becomes the AI Bowl, with Babs Rangaiah
Babs Rangaiah, CEO of cc:babs and former marketing exec at Unilever, IBM and Paramount+, joins to unpack the Super Bowl turning into an AI battleground. Babs dissects Anthropic's bold positioning, the rise of AI-generated ads, and whether brands should test costly ChatGPT placements. Short takes on agent networks, brand readiness for AI, and when personalized AI-driven campaigns will break through.
