Avinash Kaushik
Marketing and analytics strategist, bestselling author of Web Analytics 2.0 and Web Analytics: An Hour A Day, and Chief Strategy Officer at Human Made Machine who advises brands like Coach and Kate Spade on measurement and brand transformation.
Top 5 podcasts with Avinash Kaushik
Ranked by the Snipd community
7 snips
Apr 5, 2026 • 1h 16min
Thinking At The Edge Of What's Possible With Avinash Kaushik - TWMJ #1030
Avinash Kaushik, marketing and analytics strategist and bestselling author, shares sharp perspectives on measurement, brand versus performance, and AI’s role in reshaping marketing. He discusses how AI automates routine work, elevates judgment and creativity, changes search and discovery, and forces teams to rethink what work is worth doing. Practical examples and organizational tactics are highlighted.
6 snips
May 25, 2023 • 1h 26min
SBP 030: Solving for Incrementality, with Avinash Kaushik
Avinash Kaushik, Chief Strategy Officer at Croud, discusses the importance of choosing the right KPIs and avoiding vanity metrics in marketing. They explore the concept of incrementality and its value in justifying marketing budgets. They also emphasize the need for experimentation, collaboration, and measuring the incremental value of advertising dollars. Additionally, they discuss the significance of giving marketers additional budget to explore new ideas and strategies.
Jun 27, 2023 • 33min
CROUD - Avinash Kaushik (CSO). Part 2. How to use creative testing to 'win before you spend'. The importance of trust but verify; how to measure effectiveness; how to best use social media analytics.
Guest Avinash Kaushik, former Google analytics evangelist and author, discusses creative testing in marketing, balancing creativity & analytics, Croud's future, leadership qualities, book recommendations, and the importance of feedback for growth.
Jun 7, 2023 • 50min
400. Make Better Decisions with Avinash Kaushik
Renowned analytics expert Avinash Kaushik discusses the importance of data-driven decision-making. They explore the difference between 'deliberate' and 'discerning' decisions, the concept of strong opinions loosely held, and the benefits of Google Analytics 4 and Google Tag Manager. They also touch on AI frameworks for businesses and the impact on SEO.
Jul 25, 2023 • 52min
S3 FINALE - Avinash Kaushik - AI in Digital Marketing
Wayne chats with Avinash Kaushik, a digital marketing expert, about the current inflection point of AI in digital marketing. They discuss terminology semantics, practical applications of AI, and whether AI will take all of our jobs. They also explore the importance of continuous learning in the tech industry and the coexistence of AI and humans in digital advertising.
