Austin Leonard
Vice President and General Manager at DG Media Network, leading Dollar General's retail media and in-store initiatives including scaled in-store audio and community sampling programs.
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Apr 2, 2026 • 32min
Screens, Shelves, and Signals: Retail Media's In-Store Opportunity | Behind the Numbers Special Edition Podcast
Austin Leonard, VP and GM at DG Media Network, leads Dollar General’s in-store audio and sampling programs. Gabby Villjoen, VP and Head of E‑commerce at Nestlé Health Science, focuses on shopper strategy and omnichannel activation. They discuss digital screens and audio, connecting in-store exposure to purchase, attribution challenges, retailer infrastructure and measurement, and aligning teams for seamless shopper journeys.
