Austin Kim
BoF correspondent who reported the episode's feature story on retailers minimizing their digital footprints, providing firsthand interviews and reporting on industry trends.
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Apr 29, 2026 • 25min
Why Some Retailers are Ignoring the Internet
Austin Kim, BoF correspondent who reported this feature, shares firsthand reporting on retailers deliberately shrinking their online presence. He explores neighborhood-focused shops that prioritize in-store intimacy and curated product assortments. The conversation covers why owners reject e-commerce, the economics of in-person shoppers, analogue marketing like print catalogs, and whether locality can scale.
Apr 29, 2026 • 25min
Why Some Retailers are Ignoring the Internet
Austin Kim, a BoF correspondent who reported on small, analog‑focused fashion retailers. He recounts visiting neighborhood stores that deliberately limit their online presence. Short segments highlight hyper‑local intimacy, curated “mythic” assortments, the economics of in‑store shopping, analog marketing like print catalogs, and the tradeoffs of foregoing e‑commerce for a localized, resilient model.
