Austin Church

Austin Church, author of "Free Money - A Guide to Pricing Your Services," dives into the complex psychology surrounding money. He discusses how our upbringing shapes our money mindset and decision-making in business. Austin shares actionable steps to change your money story and encourages creatives to embrace their worth. The conversation reveals how geographical location impacts financial perceptions and emphasizes effective pricing strategies for web design, highlighting the significance of aligning financial goals with personal values.

Austin Church, founder of Freelance Cake and author of Free Money, is a pricing and money-mindset expert for freelancers and small agencies. He tackles why fear keeps people undercharging. He explores how pricing signals authority, when to move from hourly to flat or value fees, and how positioning and niching attract higher-value clients.

Austin Church, talented freelancer and author of Free Money, joins the podcast to discuss calculating survival rates for freelancers. They delve into the minimum amount needed to stay in business, sustainable pricing strategies, and incorporating specific numbers in client proposals for credibility and trust. The episode also covers negotiation tactics and exciting updates on Austin's new book and upcoming webinar for freelancers.