Attendee / Questioner
Represents various firm owners and callers in the episode asking live questions about pricing, three-tier proposals, service delivery, and firm operations; functions as the collective guest/questioner role rather than a single named guest.
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Feb 20, 2026 • 52min
584 Coaching 16 Accounting Firms on PRICING In 52 Minutes [Simple tricks to make the same work more profitable]
Caller / Attendee, representing multiple firm owners, asks live pricing and operations questions. They probe three-tier proposals, when to reveal prices, rolling out renewals, using scarcity to sell premium slots, defining advisory as scope vs access, and stopping scope creep. Short, practical workshop-style Q&A covering pricing mechanics, delivery structure, and change management.
