Ashley Hinchcliffe

Ashley Hinchcliffe, marketing strategist and founder of MAAS Marketing with 13 years in learning technology, explores the attention economy at work. Short takes on dopamine and novelty, interruptions and the twenty-minute recovery cost. Practical tactics like personas, triggers, spaced repetition and protected learning time. A lively look at marketing thinking applied to learner engagement and attention management.

Ashley Hinchcliffe, an L&D strategist and co-host of the 'Marketing for Learning' podcast, brings a fresh, data-driven perspective to Learning and Development. She discusses the crucial intersection of marketing and L&D, emphasizing how understanding audience insights can transform learning experiences. Ashley advocates for aligning training with business goals and moving past vanity metrics to truly measure impact. With real-world examples, she highlights the importance of rethinking engagement strategies and adopting a marketing mindset to connect better with learners.