Ashley Firmstone
Senior Vice President of Rokt Ads with expertise in transaction-moment marketing and AI-driven relevance, discussing Rokt's approach to e-commerce and ad relevance.
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Apr 3, 2026 • 23min
Click, Buy, Tune...In: AI Relevance Ends Ad Fatigue | Behind the Numbers
Ashley Firmstone, Senior VP of Rokt Ads, leads transaction-moment marketing with AI-driven relevance. She explores why ad fatigue comes from volume and irrelevance. She explains the value of post-purchase attention, how Rokt’s airline roots shaped its approach, formats that feel native in checkout, and what agentic commerce really means for marketers.
