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Ashish Gupta
VP and General Manager of Merchant Shopping at Google and an Engineering Fellow, leading efforts on agentic commerce, UCP, and AI-driven shopping infrastructure.
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Mar 19, 2026
• 47min
Ashish Gupta, VP/GM of Merchant Shopping at Google: UCP Deep Dive, Nerding out on Product Data Feeds, the importance of Product-Level Context PLUS Google's Vision for Agentic Commerce
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Ashish Gupta, VP/GM of Merchant Shopping at Google and Engineering Fellow, leads work on agentic commerce and UCP. He dives into why UCP was created, its open ecosystem design, and how it aims to go beyond checkout. The conversation covers discovery, conversational product data, merchant readiness, and how infrastructure choices will shape AI-driven shopping.
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