Asad Awan
Ad lead at OpenAI discussing the design, principles, and implementation of advertising in ChatGPT, with expertise in balancing user trust, privacy, and ad usefulness.
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Feb 9, 2026 • 26min
Episode 13 - The Thinking Behind Ads in ChatGPT
Asad Awan, ad lead at OpenAI who balances user trust, privacy, and ad usefulness. He discusses why ads are being tested now. He explains strict separation between model answers and ads. He covers controls, privacy safeguards for sensitive chats, and how ads can help small businesses. He outlines conservative design, personalization toggles, and future conversational ad ideas.
