Aryn Van Dyke
Founder of Book Rockstar and former HarperCollins marketing professional who helps authors build authentic, sustainable book marketing strategies and has launched numerous book campaigns including a Kickstarter for her debut novel.
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Nov 1, 2025 • 38min
Book Marketing for Editors
Aryn Van Dyke, founder of Book Rockstar and former HarperCollins marketer, helps authors build authentic, sustainable book marketing. She discusses why editors should care about marketing. Short, practical takes cover metadata and keywords, writing book descriptions, messaging exercises, packaging marketing add-ons, and using Kickstarter for discovery and funding.
