Ari Murray
Chief Digital Officer at Salt & Stone and former Chief Growth Officer at Sharma Brands, with extensive experience leading growth and creative strategy for beauty and body brands; author of the newsletter 'Go to Millions'.
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Mar 24, 2026 • 1h 14min
Salt and Stone’s Ari Murray on Sessions, Scent & Scaling DTC
Ari Murray, Chief Digital Officer at Salt & Stone and former Chief Growth Officer at Sharma Brands, brings growth and creative strategy chops from beauty and body brands. She talks agency vs in-house career moves and when to hire partners. She explains using discovery sets instead of discounts, session growth as a daily obsession, and how to test and scale channels without half-committing.
