Areum Jeong
Scholar of theater and performance studies and longtime K-pop fan whose book 'K-pop Fandom: Performing Deokhu from the 1990s to Today' (University of Michigan Press, 2026) examines fan labor, Korean women fans, and the history of K-pop fandom through autoethnography and participant-observation.
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Feb 10, 2026 • 37min
Areum Jeong, "K-Pop Fandom: Performing Deokhu from the 1990s to Today" (U Michigan Press, 2026)
Areum Jeong, a theater and performance scholar and longtime K-pop fan, blends autoethnography with fan research. She traces generations of K-pop fandom, explores fan labor and archiving practices, examines shifting parasocial intimacy and online mobilizations, and reflects on how fans shape K-pop’s cultural and political horizons.
