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Antoine Pin
Chief Executive Officer of TAG Heuer, leading the brand's product, innovation (including its carbon hairspring program), and marketing initiatives such as the Formula One timekeeping partnership.
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Oct 15, 2025
• 27min
The Business of Watches [004] Tag Heuer CEO Antoine Pin On Carbon Hairspring Setbacks, Pricing, Tariffs, And Formula One
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Antoine Pin, CEO of TAG Heuer, shares insights on the brand's exciting new decade-long partnership with Formula 1. He discusses challenges such as tariff impacts and rising costs in the watch industry. Pin also dives into the evolution of TAG Heuer's carbon hairspring technology, revealing how they overcame initial setbacks with a new version. The conversation touches on their strategic production choices and the balance between accessible pricing and high-horology artistry, showcasing the brand's innovative spirit amidst economic uncertainty.
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