Anthony Scarpaci

In this engaging discussion, Anthony Scarpaci, a growth leader and consultant with a strong background in fintech and consumer brands, unveils his RIGHTT Framework for effective referral programs. He emphasizes the importance of aligning incentives with product value and shares insights on creating urgency with rewards. Anthony dives into the balance between preventing fraud and usability, and how human-centric experiences build trust. Real-world examples, like GoHunt and Dish Network, illustrate his points, making this a must-listen for anyone interested in referral marketing.