Anna O'Neill
Platform team lead at Tatari who works with high-growth clients to buy and measure TV across linear, streaming, and programmatic channels and to make TV measurable and agile for brands.
Best podcasts with Anna O'Neill
Ranked by the Snipd community
Feb 17, 2026 • 38min
The Practical Playbook for Starting TV in 2026, with Donna Lazaro from Gabb
Anna O'Neill, Tatari platform lead who unifies TV buying and measurement. Donna Lazaro, brand media lead at Gabb focused on safer tech for kids and scaling awareness. They discuss using linear and connected TV for measurable growth. They cover creative testing, TV's halo on Meta and Google, scaling around seasonal moments, and making TV a performance-driven, data-led channel.
