
Andy Deeks
CEO of Leek Building Society with two decades in UK retail banking and a strong advocate for purpose-driven growth, technology adoption, and using AI to augment human connection in financial services.
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Mar 5, 2026 • 30min
Purpose as a growth engine: Why purpose-driven institutions should think bigger, with Leek Building Society's CEO Andy Deeks
Andy Deeks, CEO of Leek Building Society and two-decade UK retail banking leader, discusses purpose-driven growth and how ambition can align with member benefit. He talks about clarity and strategic discipline, using technology and AI to augment human connection, and how smaller mutuals can move fast and scale without losing purpose.


