Andy Beach
Former CTO and head of AI strategy for Microsoft's Media & Entertainment group, now an advisor and writer focused on how AI transforms content creation, audience engagement, and media ecosystems.
Best podcasts with Andy Beach
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Jan 21, 2026 • 47min
AI & Creative Control - A Conversation with Andy Beach, former CTO Microsoft (M&E)
Andy Beach, former Microsoft CTO for Media & Entertainment and AI strategist, now an advisor and writer. He dives into Disney’s $1B tie-up with OpenAI and how its structure affects IP and governance. He breaks down Apple’s choice to use Google for Apple Intelligence and Microsoft’s Publisher Content Marketplace. They also tackle persona trademarking and what creative control means as generative AI scales.
