Andy Baldacci
Marketer and host of the Early Stage Founder Podcast, who has worked at Groove contributing to content and email funnel strategy; experienced in SaaS content marketing and growth for bootstrapped businesses.
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Jul 5, 2018 • 47min
SaaS Content Strategy: $0 to $500K MRR Then a Reset
Andy Baldacci, marketer who led content and email funnel work at Groove and hosts the Early Stage Founder Podcast. He recounts how a transparent startup-journey blog drove growth to $500K MRR, why success plateaued as audience and buyers diverged, and the bold pause to rebuild content for the real customer, add SEO focus, and create segmented email funnels.
