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Andrew Godley
Professor of Entrepreneurship and Innovation at Sussex Business School and co-author of The Making of the Modern Supermarket, specializing in business and economic history with a focus on retail evolution.
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Feb 12, 2026
• 1h 1min
Bridget Salmon and Andrew Godley, "The Making of the Modern Supermarket: Self-Service Adoption in British Food Retailing, 1950-1975" (Oxford UP, 2025)
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Andrew Godley, Professor of Entrepreneurship and Innovation, reflects on a coauthored book tracing how self-service supermarkets reshaped British retail between 1950 and 1975. Short scenes cover Sainsbury’s archival origins, the shift from specialist counters to one-stop stores, early computer experiments, labor and productivity effects, and how planning and technology shaped supermarket geography.
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