Andrew Covato
Founder and managing director of Growth by Science, an advertising measurement and technology consultancy. Veteran of the largest digital advertising platforms, including Meta, Google, and Snap.
Top 3 podcasts with Andrew Covato
Ranked by the Snipd community
12 snips
Feb 18, 2026 • 34min
Measurement Science and the Future of Performance with Andrew Covato
Andrew Covato, founder of Growth by Science and former measurement lead at Google, Facebook, Netflix, and Snap, breaks down modern ad measurement. He contrasts platform-driven attribution with incrementality and MMM. He explains designing geo holdouts, calibrating models with experiments, and what retail media networks must provide for robust measurement.
11 snips
May 14, 2025 • 50min
Season 5, Episode 20: The scientific approach to advertising measurement (with Andrew Covato)
Andrew Covato, founder of Growth by Science and a veteran from Meta, Google, and Snap, dives deep into the world of advertising measurement. He highlights common misconceptions advertisers have about major platforms. Andrew emphasizes a scientific approach to measurement, advocating for critical analysis of marketing spend's effectiveness. He discusses strategies for future-proofing advertising methods and the importance of integrating brand and performance advertising. Listeners get insights on optimizing startup strategies and navigating data complexities for growth.
8 snips
Feb 25, 2026 • 34min
Solving Measurement
Andrew Covato, founder of Growth by Science and measurement practitioner with 15+ years across Google, Meta, Netflix, and Snap. He critiques attribution-first thinking and explains why asking what happens if you turn off ads reveals true incrementality. He breaks down foundations like clean data, bespoke models, and pragmatic AI, plus how measurement changes spend and scales across small and large brands.
