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Andrea Steele
Area Vice President of eCommerce & Customer Marketing at Kraft Heinz, experienced in embedding digital and eCommerce capabilities across large CPG organizations and driving cross-functional transformation.
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Oct 21, 2025
• 21min
Kraft Heinz’s Andrea Steele on Embedding eCommerce Into the DNA of Big CPG
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Andrea Steele, Area VP of eCommerce & Customer Marketing at Kraft Heinz, shares her wealth of experience in enhancing eCommerce within large CPG firms. She outlines a five-step framework for embedding digital capabilities, emphasizing alignment with business strategy and early integration into product development. Andrea discusses the importance of cross-functional collaboration and balancing change management with team wellbeing. She also offers insights on empowering women in tech and shares her own journey of embracing vulnerability and taking bold career steps.
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