
Amy Scheer
Executive vice president of business operations for the Professional Women's Hockey League, responsible for commercial strategy, marketing, and growth initiatives driving attendance and sponsorship.
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Feb 20, 2026 • 39min
Special Edition: Winter Olympic Games Wrap Up
Amy Scheer, PWHL business chief driving growth and partnerships. Aron McGuire, CEO of USA Bobsled & Skeleton managing recruitment, gear and tech. Sophie Goldschmidt, leader of U.S. Ski & Snowboard overseeing multiple sports and athlete programs. They discuss Milan-Cortina logistics, high-cost sled technology and sponsorships, PWHL’s Olympic momentum and scaling, and athlete development pipelines.


