Amol Avasare
Head of Growth at Anthropic, where he has helped navigate one of the fastest growth runs in software history. Previously worked in growth at Mercury and MasterClass, and earlier was a founder.
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Apr 5, 2026 • 1h 53min
Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare
Amol Avasare, Head of Growth at Anthropic and former founder, shares the wild story behind Claude’s meteoric rise. He gets into cold emailing his way into the company, automating growth experiments with AI, why activation became the biggest challenge, when extra friction can boost conversion, and how coding focus sparked a powerful research flywheel.
