
Amber Salisbury
Co-founder of Purity Coffee whose personal health journey and background in transformational work helped shape the brand’s ritual-driven offerings and customer experience, and who contributes to company culture and storytelling.
Best podcasts with Amber Salisbury
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Feb 20, 2026 • 51min
633: We Built a $42M Business by Reinventing Coffee | Purity Coffee
Amber Salisbury, co-founder focused on culture and ritual-driven customer experience. Andrew Salisbury, co-founder who led two years of R&D to create a health-first specialty coffee. They discuss a marriage argument that sparked the brand. They lab-tested 59 coffees and engineered roasts for beneficial compounds. They cover regenerative farming investments, product-first launches, margins that fund innovation, and ritual-led brand extensions.


