Alyssa Furth
Senior manager at Credera working at the intersection of MarTech and AdTech, specializing in translating between marketing and IT to build data and tech infrastructure that enables precise advertising and enterprise integration.
Best podcasts with Alyssa Furth
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Mar 10, 2026 • 28min
Ep. 124 Bridging the Gap Between AdTech and MarTech, with Alyssa Furth of Credera
Alyssa Furth, Senior Manager at Credera who builds bridges between marketing and IT, discusses aligning MarTech and AdTech. She talks about translating complex systems, tackling data integration and customer journey gaps. Alyssa also reflects on career pivots, learning through consulting, and the importance of confidence and community for women in tech.
