Allison Varone
Head of Marketing at Campari America with prior senior marketing roles at LVMH and experience building premium beverage brands, focused on brand strategy, consumer engagement, and cultural activation.
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Apr 22, 2026 • 45min
Allison Varone (Campari America) | From Spritz to Strategy: Building Culture-First Brands
Allison Varone, Head of Marketing at Campari America with prior roles at LVMH, talks brand strategy and cultural activation. She dives into why the Aperol Spritz exploded, how nonalcoholic Crodino fits mindful drinking, and the role of Camparistas and bartender training. Hear how simplicity, events like Coachella, and careful media create ubiquitous orange‑wave visibility.
