Allison O'Keefe
Senior manager of influencer and creator marketing at Best Buy with responsibility for influencer strategy across product categories, tentpole moments, and integration of creators into CTV and other media.
Best podcasts with Allison O'Keefe
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Mar 12, 2026 • 26min
The New Creator Video Play: Moving From Shorts to CTV | Behind the Numbers Special Edition
Nicole Marcus, manager of influencer strategy at Dick's Sporting Goods who builds long-term ambassador storytelling, and Allison O'Keefe, senior manager of influencer and creator marketing at Best Buy who integrates creators into CTV and product campaigns. They discuss packaging creator video for big screens, shaping program cadence, measuring ROI, ensuring brand safety, and stretching creator-led moments across sports and TV.
