Allison Markert
Vice President and Global Head of Strategy and Operations at Future B2B with a 20-year career in media and commercial operations, focused on turning strategy into action across a large portfolio of B2B brands.
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Oct 13, 2025 • 50min
The Future of Media Is Data-Fueled: How Future PLC & Bombora Are Rewriting the Rules of Revenue
Jaime Schultheis, Head of Global Data Partnerships at Bombora and 25-year media veteran focused on audience intelligence. Allison Markert, VP & Global Head of Strategy and Operations at Future B2B with two decades in media ops. They explore how intent and enriched first-party data reveal hidden B2B buyers. They discuss scaling audience solutions across 200+ brands, measuring impact beyond impressions, and leading teams through AI-driven change.
