Alicia Richardson
Co-founder and managing partner of CrowdAxis, experienced experiential marketing operator focused on measurement and standards for live events and brand activations.
Best podcasts with Alicia Richardson
Ranked by the Snipd community
Mar 27, 2026 • 55min
Episode 166: Alicia Richardson, Winner of the Marketecture Start-up Showcase, on Experiential Marketing and Whether Cannes Is Worth it
Alicia Richardson, co-founder and managing partner of CrowdAxis, a measurement-focused experiential marketing operator. She breaks down how brands choose live activations. She explains why measurement is inconsistent, presents CrowdAxis’s standardization approach and Experiential Power Index, and debates whether big festivals like Cannes justify the spend.
