Alicia Disantis
Owner and creative director of 38th & Kip Studio, a dual branding and design studio; founded the agency during the 2008 recession and has 15 years of experience educating clients on branding, pricing, and thought leadership.
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Feb 4, 2026 • 24min
Pricing Should Scare You: How to Stop Clients from Undervaluing Your Agency's Work with Alicia Disantis | Ep #877
Alicia Disantis, owner and creative director of 38th & Kip Studio with 15 years of branding and design experience, shares her accidental path from recession-era startup to confident pricer. She discusses why pricing should feel scary. She explains how to educate clients who undervalue design. She outlines practical thought leadership and building a distinct agency voice.
