Alexa Hirschfeld
Co-founder of Paperless Post, a digital invitations company; returns to the show to advise early-stage founders and discuss product, branding, and AI.
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Feb 26, 2026 • 41min
Advice Line with Alexa Hirschfeld of Paperless Post
Alexa Hirschfeld, co-founder of Paperless Post and returning advisor on product, branding, and AI. Jess Walker, founder of Five Dot Post, makes empathy-driven cards for people facing cancer. They tackle collaborations and brand decisions. They discuss AI as a creative accelerator and making casual gatherings easier. Practical advice on scaling production, protecting design, and marketing niche products.
8 snips
Oct 7, 2024 • 1h 6min
Paperless Post: James and Alexa Hirschfeld
James and Alexa Hirschfeld, co-founders of Paperless Post, share their journey from a simple idea to creating a digital invitation powerhouse. They discuss the unique blend of elegance and technology that defines their brand. The duo reflects on overcoming skepticism from investors and navigating the chaos of the COVID-19 pandemic, which challenged their business model. Their sibling bond plays a pivotal role in their resilience, inspiring innovative pivots and a commitment to customer engagement as they celebrate 15 successful years.
