Alex Radford
Chair of the Independent Media Agencies of New Zealand (IMANZ) and co-founder of Auckland-based media agency D3, speaking on advertising trends and impacts of offshore digital platforms on local media.
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Mar 28, 2026 • 40min
Who’s winning the war, where the ad money goes, Chathams spending scandal
Alex Radford, chair of IMANZ and co-founder of D3, explains how offshore digital platforms are reshaping ad spend and local media economics. He discusses automation, the need for local agencies, and better measurement methods. The conversation also highlights the consequences for onshore jobs and why preserving local media matters.
