Alex Kirby
Founder of Total Family and creator of FamilyOS, a legacy-focused platform that helps advisors guide families through values, purpose, and legacy conversations to preserve nonfinancial wealth across generations.
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Feb 13, 2026 • 35min
220 Doing Legacy Better: The Conversation Advisors Aren’t Having (and Why It Wins Trust + Retention) with Alex Kirby
Alex Kirby, founder of Total Family and creator of FamilyOS, builds tools to help families capture values, purpose, and legacy across generations. They discuss why legacy conversations differ from estate planning. Short, practical ways advisors can integrate legacy work to deepen trust, engage owners, and boost multi-generational retention.
