Alex Hopes
Founder of Zilker Bark, who turned a dog-photography side project into large community-driven dog events in Austin; experienced entrepreneur known for niche-focused growth and community marketing.
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Feb 2, 2026 • 34min
Scaling Your Side-Gig: How Alex Hopes Turned a Passion Project into A Phenomenon
Alex Hopes, founder of Zilker Bark and dog-photography turned events entrepreneur, tells how a side project became Austin’s go-to dog community. He talks niche focus, how constraints sharpen creativity, and turning portraits into massive breed-specific events that spread by word of mouth. Hear why community-driven experiences and smart pivots fuel rapid, scalable growth.
