Alex Hirschi
Social media personality and entrepreneur who built the Supercar Blondie global media brand and audience; founder of SBX Cars online auction platform and a creator focused on supercars, automotive content and related businesses.
Best podcasts with Alex Hirschi
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Mar 17, 2026 • 1h 36min
E133 - Supercar Blondie: How I Built a $100M Brand & Youtube Channel
Alex Hirschi, known as Supercar Blondie, is a social media creator and entrepreneur who built a global supercar media brand and launched SBX Cars. She recounts leaving radio for social platforms, building a curated online auction for collectors, why Dubai fuels rapid innovation, lessons from platform monetisation swings, and navigating burnout, AI deepfakes and scaling a team.
